Headshot of podcast producer and SEO consultant, Sarah McDowell.

Hi, I’m Sarah. A Podcast Producer & SEO Consultant based in Worcester, West Midlands.

As seen and heard on…

Need help with your SEO or podcast? We need to talk!

Whether you need help with your SEO strategy or your next podcast project (perhaps even combine the two), by choosing to work with me you’re in reliable hands. I’ve been working in Digital Marketing specialising in SEO since 2012.

When it comes to podcasting, since 2018, I have launched, grown, and monetised multiple podcasts, I have also worked with other passionate independent creators and branded podcasts.

Sarah, hosting the SEO Mindset Live podcast during brightonSEO, with co-host Tazmin Suleman, and guest Willow Mack.
That’s me on the left, co-hosting The SEO Mindset LIVE podcast during brightonSEO in 2024 with my fellow co-host Tazmin Suleman, and fabulous guest Willow Mack.

I love being able to combine my SEO and podcasting passion and skills.


Since 2012, I have been working in Digital Marketing, specialising in SEO, with experience both in-house and agency-side. Launching my first podcast in 2018, SEO SAS, since then I have successfully launched, grown, and monetised four of my own podcasts in total. Using my passion and expertise, I help also both independent creators and brands reach their podcasting goals through consultancy and management.

Podcast Experience

My podcasts include SEO SAS (me and my co-host Hannah Bryce were the G.I Janes of the SEO industry), The Lipsticks (me and my co-host Jess Peace spoke about LGBTQ+ related topics), WTSPodcast (me and my co-host Areej AbuAli launched a podcast for the Women in Tech SEO community), and my latest The SEO Mindset (me and my co-host Tazmin Suleman talk about career development, growth tips, and mental topics related to the SEO industry). My podcast experience and skills involve every part of the podcasting process, including planning (pre-production), hosting and recording (production), and editing and publishing episodes (post-production).

SEO Experience

Having worked both in-house and agency-side, I have gained the required SEO skills to develop and implement effective SEO strategies for a range of different industries, for both small and large organisations. My in-house experience involves working for large, trusted, and established brands such as the health retail brand Holland & Barrett, and podcast hosting platform, Captivate.


I am passionate about teaching others about both SEO and podcasting. Over the years, I’ve had the honour to speak and coach for a range of online and in-person events and conferences across the globe, including brightonSEO and Podcast Movement. I’ve been a guest speaker on other popular podcasts such as SERPs Up SEOPodcast by Wix and SEO Rant, and have appeared on BBC Hereford and Worcester. I have also co-authored two books including Majestic’s SEOin2024, and Blue Array’s In-House SEO Success, and co-founded the West Midlands Podcast Club.

Want to talk about an SEO or Podcast project?

Sarah is the perfect balance of professionalism and friendliness

April 10, 2024

Working with Sarah is the perfect balance of professionalism and friendliness. I can be myself working with her, as she is friendly, enthusiastic and 100% genuine. I also know that all work will be delivered to the highest of standards.

Avatar for Tazmin Suleman
Tazmin Suleman

Sarah is awesome - she's super friendly and really knows how to explain things well

June 30, 2024

Sarah is awesome – she’s super friendly and really knows how to explain things well. The workbooks she provides are straightforward to follow, and she’s always there to help out if you get stuck. Sarah has been with me every step of the way and has given me some really useful tips on design. I’ve really enjoyed the process of creating a podcast and I wouldn’t have been able to do it without her!

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Lucy Colgan

I was a newbie to podcasting and she has guided me every step to the launch

April 22, 2024

Sarah was very patient with me. I was a newbie to podcasting and she has guided me every step to the launch. I know sometimes I asked the same thing several times but she was really supportive and encouraged me to just go for it. Thank you Sarah

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Petra Bland